Inspired by the excellent work done by Prof. Jeanne Liedkta from the University of Virginia, this workshop will take the participants on a journey of design thinking, beginning with:
- What Is?
– Imaging Customer Experience Today
– Identifying customer’s pain points
- What If?
– Generating ideas to delight customers experience
– Translating customer delight into business opportunities
- What Wows?
– Selecting & evaluating best customer experience ideas
- And reaching the Desired Outcome of What Works?
Here is a video to illustrate a positive case study.
As a follow up to the video above, this is a video of a negative business case.